2023 is just around the corner and if you're looking to stay ahead of your competition then you're in the right place with our SEO Trends and Predictions for 2023 guide! There’s no denying that Search Engine Optimisation (SEO) is critical for your website's success. Its evolution never stops as artificial intelligence keeps improving and Google regularly upgrades its algorithms. It is no revelation that businesses rely heavily on SEO optimisation, so staying ahead of the curve is difficult for survival in the online space. Therefore, while you step into 2023, it is crucial to know the SEO trends that will dominate the market.

The Rise of Voice Search 

Voice search has witnessed a massive rise in popularity and is expected to become more popular in the upcoming year. Google also pushes voice search more with its Google Assistant & Google Home. Here are some revealing statistics that say much about it:

• 58% of customers use voice search to find local businesses.
• 27% of Google users use voice search on mobile.

You can make your website more voice search-friendly by

• Transforming queries to Questions— here, Answer the Public can be helpful
• Using long-tail keywords in your content— take help from Ahrefs, Ubbersuggest, etc  
• Making it more mobile-friendly— as a significant amount of mobile rely on voice search

Google Discover Engagement 

Google Discover isn't new. In fact, it has been around for three years but has yet to achieve its full potential. 2023 could be when things finally change for Google Discover, where users feed Local SEO content they like in the form of articles. Surprisingly, Google Discover sometimes drives more traffic to a website than organic search because users see the articles appear on their feed and visit those websites, enhancing engagement. Your website needs to meet these four requirements to feature Google Discover:

• Sites should feature schema markup, a code that tells search engines what the site's content means.
• Websites content should be focused on the interests of the target audience 
• Using clickbait titles attracts users and makes them click on your write-ups
• Make sure your pages are free of clutter and load quickly.

Visual Search 

Visual search, which uses images instead of words to search for something, has also seen a significant rise in popularity. One of its most valuable aspects is that people can take a photo of any object and find all the relevant information regarding it with one click. Make sure your website has high-quality images to optimise it for visual search. Also, include relevant captions with them so that it's easier for search engines to find them. Here’s how to optimise them well;

• Always use clear images but of the smallest possible sizes
• Bring uniformity in the dimensions of images; 1200 x 630 Px is a good size to work with
• Prioritise using the Webp format instead of jpeg or png 
• Add keywords in the title, caption, and alt text of the image

Video Marketing 

Internet users rely heavily on videos to help them in making purchase decisions. We have all watched reviews of one product or the other on another quote a few times. Any SEO strategy is incomplete and unsuccessful if it doesn't incorporate Video SEO. Google is already focusing on new features with the help of Machine learning, such as

• Click Markup allows you to highlight the important points of your video so that users can jump straight to whatever they find interesting. 
• Seek Markup tells Google about the structure of your website's URL, which is used to display key moments of your videos.

Conclusion 

Nailing the SEO trends mentioned in this list will definitely give your business a chance to thrive in 2023. You will perform well in search results and drive more traffic to your website.  Kinetic Jam is the way to go if you want your business to stand out by using a successful digital marketing strategy. We have a history of delivering successful projects for our customers and transforming their digital presence. So don't wait; contact us today!